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AEO Awards

Judging process

We promote and seek to attain both a diverse and inclusive profile for all our events, working groups, and judging panels.

How are the awards judged?

We use an independent, third party judging company to collect entries and allocate them to relevant judges. This platform collates the scores and feedback and delivers the results to AEO.

Judging is completed in isolation to avoid any peer pressure and conflicts of interest. There is a minimum of four judges marking all categories, which increases to 6 for the show categories.

In the event of a tie, a further round of judging will be undertaken by an entirely new set of judges.

No judge will judge their own entry, nor will they judge an entry from someone in their company.

The entry with the most points wins, AEO does not alter the results. If a representative for the winner can't attend, the runner up will win.

Meet the judges


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


Event Sponsors

Event Partners & 360 Partners: