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AEO Awards

Is there a cloakroom?

There is a cloakroom available, just before the entrance to the Great Room, staff will be on hand to point you in the right direction.

Is there step-free access?

For information on step free access to The Great Room, watch this video.

How is the table plan organised? 

Priority is given first and foremost to sponsors and partners at the front and middle of the room. Sponsors often take more than one table. Tables are then allocated on a first-come, first-serve basis, so it's best to book early..

Parties that have booked tables of 12 will be placed around the edges of the room. This is because the tables are much larger and take more space in the Great Room.

Can I receive feedback on my entry?

The AEO Excellence Awards judging process is outsourced to an independent judging company.

Due to the volume of entries received, AEO is unable to feedback on entries that are not shortlisted or those who were shortlisted but didn’t win.

What is the judging process?

Judging is completed using an independent platform, with 75% of judges coming from outside of membership to reduce conflicts of interest.

We use an independent, third party judging company to collect entries and allocate them to relevant judges. This platform collates the scores and feedback and delivers the results to AEO.

Judging is completed in isolation to avoid any peer pressure and conflicts of interest. There is a minimum of four judges marking all categories, which increases to 6 for the show categories.

In the event of a tie, a further round of judging will be undertaken by an entirely new set of judges.

No judge will judge their own entry, nor will they judge an entry from someone in their company.

The entry with the most points wins, AEO does not alter the results. If a representative for the winner can't attend, the runner up will win.

Is there a dedicated space to pray?

Whilst there is not a dedicated prayer room, a member of the venue team will be able to direct you to a space for you to pray.

Are drinks included?

Half a bottle of wine and one beer per person is included in the event package (non-alcoholic alternatives available on request).

The serving team is on hand to provide the beers and non-alcoholic alternatives and can also take additional drinks orders and payments from your table.

Is there a dress code? 

For an Ibiza-themed awards ceremony at Grosvenor House, aim for elegance with a hint of island flair.

Think vibrant colours or subtle tropical prints.

For inspiration, this may include:

Cocktail  and party dresses, stylish accessories and statement jewellery, chic footwear

Lounge suits, crisp shirts, smart shoes

Please note that the above are suggestions and not mandatory. While we do not operate a strict dress code policy, this is a prestigious event and casual wear such as beach shorts and flip flops will not be permitted.

Where can we find the AEO team on the day of the event?

The AEO team is located on table 14 at the front of the Great Room - to the right of the room (if you're facing the stage) on the front row, next to the staircase.

If you need to find a quiet space throughout the day, please find a member of the AEO team, who can direct you as to where to go.


  • A huge thank you for the awards on Friday! It's one of the best awards I've been to in a while! The choice of entertainment was excellent, Dara O Briain was hilarious and it was just generally a brilliantly organised, fun day. Thank you to the whole team for your hard work. You're all fabulous.
    Julia Danmeri
    CEO & Founder, TranslateAble
  • The recognition from AEO means a great deal to us. It reinforces our commitment to providing a premier venue experience that not only meets but exceeds the expectations of our clients and guests. Being acknowledged among our peers in the industry motivates us to continue pushing boundaries.
    Miles Eady
    Head of Events, Roundhouse
  • The day was truly remarkable, and we are sincerely delighted to have received such esteemed recognition for our efforts with the New Futures Network. Winning the Best DEI Initiative Award at such a renowned event, amidst inspiring competition, is an honour beyond words.
    Charlotte Stone
    CEVA Showfreight
  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


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