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AEO Awards

James Lee

James Lee

CEO & Co-Founder, Step Connect²

James is the CEO and Co-Founder of Step Connect² an SME events company for the built environment. They are an award-winning organiser delivering events based around focusing on three core principles: Exhibitor/Sponsor Experience | Attendee Experience | Content-rich.

James and his team have formed successful long term partnerships with the Department for Education, Scottish Government, Welsh Government and the Government of Ireland.

Previously James worked at Step Exhibitions as Commercial & Event Director, and also at UBM for a number of years on their property portfolio and in 2006 won Sales Person of the Year.


James also sits on the AEO UK Organisers Working Group


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


Event Sponsors

Event Partners & 360 Partners: