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AEO Awards

Julie Driscoll

Julie Driscoll

Executive Vice President , Hyve Group

Julie was appointed as UK Regional Director in March 2019. Julie brings with her 15 years of experience leading businesses predominantly within the Retail space at Ascential and Emap where she delivered significant UK and international growth across various media including digital, sponsorship, awards, conferences, summits, publishing and large scale exhibitions.  Most recently Julie lead the transformation of Pure London whilst completing an MBA from Imperial College Business School after being awarded the prestigious scholarship for ‘most inspiring business leader’.

Julie is passionate about UK retail and sits on various industry boards and advisory committees such as the AEO, the NEC, the Association of Suppliers to the British Clothing Industry, the Giftware Association and is a judge for the prestigious UK Drapers awards.

Julie is passionate about creating products which truly cater to our customer’s current and future needs. Communicating clear strategic goals for the UK, which all within Hyve’s matrix are aligned and committed to, is how she plans to drive the UK Region forwards.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


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