Making the shortlist isn't easy. It's not just about the entry but all the hard work that led up to it. Use the opportunity to reflect on your achievements over the last year with your team.
Join the party. There'll be lots of social noise once the shortlist has been revealed. Make it known that you're a front runner for a trophy and thank everyone who helped make it happen.
Your contacts want to know they're working with companies who are among the best - finalists have earned that status. Whether it's your company or personal profile, spruce it up.
Storytelling is a buzz word thrown around a lot but not without reason. People love a story! What does being a finalist mean to you and your clients? Why do you think you were shortlisted? Make it relevant.
This is a PR opportunity. Add it to your email signature, website, presentation slides and more.
As a customer, it's nice to know you're doing business with passionate people - they'll be cheering you on. Even if they're not ready to do business now, you'll be front of mind when they are.
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