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AEO Awards

Zoe Tuffs

Zoe Tuffs

Founder, Executive Coach & Consultant , Times Ten Coaching

Zoe is a Talent Development Coach & Mentor with one goal; to help event professionals connect to their strengths and get in the driving seat of their future to realise their x10 ambitions.

Zoe has a background working in house; leading global events for Toyota, before making the leap to join award-winning agency Wonder London as Growth & Strategy Partner.

Now as the founder of Times Ten Coaching, Zoe delivers workshops and 1-2-1 coaching sessions to individuals and teams alike; giving her a clear understanding of what drives and motivates talent profs to join, thrive in or leave a business.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


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