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Judges

AEO Awards

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Tracy Halliwell MBE

Tracy Halliwell MBE

Director of Tourism, Conventions & Major Events, London & Partners

Director of Tourism, Conventions and Major Events, Tracy Halliwell joined London & Partners from Visit London, the capital’s global marketing organisation. At London & Partners, Tracy heads up an event solutions team and a proactive global sales team focused on attracting discretionary business, cultural & sporting events to the capital. At the same time Tracy works with city stakeholders and member organisations  to develop and build London’s Leisure , business and major events tourism offering.

Prior to joining London & Partners Tracy had over 20 years’ experience in senior sales and marketing positions in the hospitality industry including Vice-President of Sales EMEA for Millennium and Copthorne Hotels, Global Sales Director for Thistle Hotels (then the largest hotel operator in London), Senior Vice-President Sales & Marketing North America for Le Meridien Hotels and Resorts, as well as numerous property-based Director of Sales & Marketing roles within London and the UK.

In 2013 Tracy was awarded the Eventia Outstanding Achievement honour , 2017 named as one of the Top 25 Women in the Meetings Industry by Meetings & Incentive Travel USA; Top 100 Influential Event Professionals in 2019 by Eventex Global Awards, and she was awarded an MBE for services to business tourism in the New Years Honours list 2014.

Testimonials

  • A huge thank you for the awards on Friday! It's one of the best awards I've been to in a while! The choice of entertainment was excellent, Dara O Briain was hilarious and it was just generally a brilliantly organised, fun day. Thank you to the whole team for your hard work. You're all fabulous.
    Julia Danmeri
    CEO & Founder, TranslateAble
  • The recognition from AEO means a great deal to us. It reinforces our commitment to providing a premier venue experience that not only meets but exceeds the expectations of our clients and guests. Being acknowledged among our peers in the industry motivates us to continue pushing boundaries.
    Miles Eady
    Head of Events, Roundhouse
  • The day was truly remarkable, and we are sincerely delighted to have received such esteemed recognition for our efforts with the New Futures Network. Winning the Best DEI Initiative Award at such a renowned event, amidst inspiring competition, is an honour beyond words.
    Charlotte Stone
    CEVA Showfreight
  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group

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