Director of Business Tourism and Major Events, Tracy Halliwell joined London & Partners from Visit London, the capital’s global marketing organisation. At London & Partners, Tracy heads up London’s Convention Bureau, managing the event solutions team and a proactive global sales team focused on attracting discretionary business, cultural & sporting events to the capital. At the same time Tracy works with city stakeholders to develop and build London’s business and major events tourism offering.
In 2013 Tracy was awarded the Eventia Outstanding Achievement honour and named in the 2013 and 2014 Event 100 list of the most influential people in the industry.
Prior to joining London & Partners Tracy had over 20 years’ experience in senior sales and marketing positions in the tourism industry including Vice-President of Sales EMEA for Millennium and Copthorne Hotels, Global Sales Director for Thistle Hotels (then the largest hotel operator in London), Senior Vice-President Sales & Marketing North America for Le Meridien Hotels and Resorts, as well as numerous property-based Director of Sales & Marketing roles within London and the UK.
Tracy was awarded an MBE for services to business tourism in 2014.