Sjoukje is an experienced Business Development Manager at RAI Amsterdam, where she builds long-term partnerships with leading international organizers and helps shape some of the world’s most inspiring events. With a strong focus on strategy, relationship‑building, and creating value for clients, she works closely with global event teams to turn their ambitions into successful editions in Amsterdam.

Over the years, Sjoukje has become a trusted point of contact for organizers navigating growth, new markets, and complex decision-making. She combines a sharp commercial mindset with a warm, collaborative approach, ensuring clients feel both supported and understood throughout the entire process.

Outside of work, Sjoukje finds her energy in travelling, motorcycling, and working out,  always coming back refreshed and inspired.