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Simon Albert - Messe Frankfurt

Simon Albert

CEO, Messe Frankfurt

Simon Albert is Managing Director of Messe Frankfurt UK and has led the company for over 10 years, contributing to both the UK and international exhibition industries. With a background spanning global brands such as The Walt Disney Company, Samsung, and Sony, Simon brings a unique, consumer-focused perspective rooted in FMCG and commercial marketing. This experience has shaped his belief that the future of exhibitions must be more visitor- and marketing-led to remain relevant and competitive.

Simon is passionate about promoting diversity and inclusion across the industry. Under his leadership, Messe Frankfurt UK has built a leadership team that is 50% women, with 75% of the company also represented by women—demonstrating a tangible commitment to change.

His experience outside the traditional exhibition landscape, combined with deep insight into international markets through the Messe Frankfurt global network, allows Simon to offer a fresh viewpoint and strategic thinking to industry challenges. As a board member of the AEO, he aims to bring new energy, broaden perspectives, and support innovation that benefits organisers of all sizes.

Simon is enthusiastic about helping shape a more diverse, forward-thinking, and commercially robust future for the industry

Testimonials

  • A huge thank you for the awards on Friday! It's one of the best awards I've been to in a while! The choice of entertainment was excellent, Dara O Briain was hilarious and it was just generally a brilliantly organised, fun day. Thank you to the whole team for your hard work. You're all fabulous.
    Julia Danmeri
    CEO & Founder, TranslateAble
  • The recognition from AEO means a great deal to us. It reinforces our commitment to providing a premier venue experience that not only meets but exceeds the expectations of our clients and guests. Being acknowledged among our peers in the industry motivates us to continue pushing boundaries.
    Miles Eady
    Head of Events, Roundhouse
  • The day was truly remarkable, and we are sincerely delighted to have received such esteemed recognition for our efforts with the New Futures Network. Winning the Best DEI Initiative Award at such a renowned event, amidst inspiring competition, is an honour beyond words.
    Charlotte Stone
    CEVA Showfreight
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events

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