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AEO Awards

Sarah Mayo

Sarah Mayo

Co-founder, POINT3 Wellbeing

For over 20 years, Sarah has helped some of the world’s leading brands, including Honda, BMW and Callaway Golf, connect with their communities through the power of live events and brand experience. More recently this has evolved into a general marketing specialism with Sarah shaping marketing strategies in-house for leading marketing agencies.

In her last role, Sarah sat on the EMEA executive board of a global brand experience company, in the role of Marketing Director.

Sarah is an avid runner with numerous marathons, an ultra and many trail runs under her belt. She is also a certified Level 3 Personal Trainer, Fitness Instructor and Nutritional Advisor with a particular interest in behaviour change and nutrition.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


Event Sponsors

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