Skip to main content


AEO Awards

Richard Toomer

Richard Toomer

Executive Director, Tourism Alliance

Richard Toomer is the Executive Director of The Tourism Alliance, the umbrella trade association for the whole tourism sector. The Alliance has 65 member associations which are all trade bodies, membership organisations or Destination Management Organisations. The Alliance’s main roles are to provide a unified voice for the tourism industry to government and parliament, to provide insight and coordination on policy matters to member organisations, and provide a forum for debate and discussion on important policy topics through its events programme.

Richard has been with the Tourism Alliance since 2022. He has previously had roles in communications, public affairs, policy, campaigning, and external relations with the Royal Aeronautical Society (RAeS) and the British Airline Pilots’ Association (BALPA). He previously worked as a parliamentary assistant for a Member of Parliament for five years.

Richard has a bachelor’s degree in politics from Durham University and a master’s degree in management from the Durham Business School. He is a member of the Chartered Institute of Public Relations (MCIPR).

Richard represents the tourism sector on a number of national boards and committees, including the Tourism Industry Council.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


Event Sponsors

Event Partners & 360 Partners: