Skip to main content


AEO Awards

Rachel Swann

Rachel Swann

COO, dmg events

After qualifying as a Chartered Accountant in 2003, Rachel moved out of audit and joined UBM (now Informa Markets) in a Commercial finance role.

She soon realised her passion for working in events and has subsequently spent 20 years working in various senior Finance roles within start-up, private equity and blue-chip Media Companies across a number of sectors including Design, Healthcare, Aviation & Energy.

Rachel joined dmg events in 2015 and works closely with the President and VP’s of the business to manage and grow an international portfolio of events.

Rachel is Vice Chair of the AEO and on the board of Women in Exhibitions UK Chapter.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


Event Sponsors

Event Partners & 360 Partners: