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Judges

AEO Awards

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Paul Byrom

Paul Byrom

Managing Director, Immediate Live

I have enjoyed 20 plus years in the event industry working within a PLC business, privately owned organisation, private equity backed entity and had the privileged to Chair our industry association.

Starting working life in a sales environment with Haymarket Publishing my degree background led me to join Reed Exhibitions in a marketing capacity in 1998. At Reed I was well educated in the trade event industry, the discipline of marketing and most importantly of all - how to manage teams well.

The creative and entrepreneurial consumer events world opened to me when I joined Upper Street Events in 2003. I am proud to have been MD of this business, building a small team into a major player in the consumer events sector, acquiring and launching (not all successfully!) along the way.

Having sold the business to a private equity investor in 2014 I left the business to in 2017. Since then I have had a great deal of enjoyment working with several businesses as a consultant to our ever-developing events world.

Testimonials

  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group

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