Nicola is Content Director at Collaborative Creations, a PR and business development agency dedicated to the events industry. With a background in the business events world she now works across a range of sectors including trade and consumer exhibitions, conferences, theatre, festivals and live event production.

Prior to that, Nicola spent four years at Mash Media, working across various trade titles and serving as Editor of Exhibition News magazine. She had an active role in co-ordinating many of the magazine's flagship event brands including the EN Awards, the EN Indy Awards, the EN Supplier Awards and the EN 30 Under 30, in addition to the magazine's programme of content at International Confex.