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AEO Awards

Leigh Hopwood

Leigh Hopwood

CEO, Call Centre Management Association

Leigh is a Chartered Marketer and Chair of the Chartered Institute of Marketing. With over 20 years’ experience, Leigh is a qualified B2B marketing leader. She worked as an in-house marketer within the technology sector; starting in the manufacturing industry, moving to apparel and footwear, and then on to contact centre and customer experience technology. Then in 2011 Leigh set up Redd Marketing to help organisations revamp their marketing approach. She delivers strategic marketing consultancy projects, advises Boards and business owners, and coaches and mentors marketing professionals at all levels.

Having volunteered with CIM since 2007, Leigh was elected onto the Board of Trustees for the Chartered Institute of Marketing in 2014 and became Chair in 2016. She is leading a transformation of the organisation across culture, governance and customer experience.

As well as speaking at events, you'll find Leigh judging the European Contact Centre and Customer Service Awards, the Customer Service Excellence Awards for the insurance industry and the Marketing Excellence Awards.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


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