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Danielle Bounds - NEC Group

Danielle Bounds

New Business Director, NEC Group

Danielle Bounds is a dynamic, multi-award-winning sales leader with a passion for building relationships and driving growth in the events industry. As Sales Director, she has led innovative campaigns, secured major international events, and consistently exceeded revenue targets. Recognised with accolades including Smart Woman of the Year and M&IT Personality of the Year, Danielle is celebrated for her visionary approach, collaborative leadership, and ability to inspire high-performing teams.

Beyond her professional role, Danielle champions the UK as a premier destination, mentors industry colleagues, and volunteers with several organisations. Her passion project has been supporting the introduction of Martyn’s Law across the UK, while encouraging excellence and collaboration across the events industry.

Testimonials

  • A huge thank you for the awards on Friday! It's one of the best awards I've been to in a while! The choice of entertainment was excellent, Dara O Briain was hilarious and it was just generally a brilliantly organised, fun day. Thank you to the whole team for your hard work. You're all fabulous.
    Julia Danmeri
    CEO & Founder, TranslateAble
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events

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