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AEO Awards

Dan Thurlow

Dan Thurlow

Director of Exhibition Sales, Scottish Event Campus (SEC)
Dan started his career in delegate sales for a conference company including a brief spell recruiting and running a team in the US. In 1996 he switched to trade exhibitions spending 4 years at ITE Group working on Mining and Electronics events across the former Soviet Union, growing events and geo-cloning them into new territories. In 2000, Dan joined Emap where, with the exception of 2 years running the Retail Week magazine display team, he continued in b2b exhibitions. He has run shows in retail technology, garden and home/gift retail, utilities efficiency and went on to manage a portfolio covering resource management, broadcast technology and social healthcare with combined revenues in excess of £12m.

In 2014 Dan joined the exec team at the SECC to head up the exhibitions division. Building on an established portfolio of events, the exhibitions team have since grown revenues by 40% and now welcome half a million to visitors to a range of leading consumer and trade events. He is also a member of the AEV board.


  • The AEO Awards is great at bringing the community and the industry all together
    Carolyn Mason
    Director, Experience Staff
  • It is so much fun to have a day out with the industry and to just talk to everyone that loves it and is so passionate about it
    Nico Stanford
    Senior Sales Manager, Olympia London
  • I wanted to congratulate you both, and the wider AEO team, on such a fantastic awards ceremony last week. I have not attended the AEO Awards for several years, and perhaps I forgot just how much of a special day it is… it was incredibly well organised, and it was such a wonderful occasion.
    Ashley Roberts
    Managing Director, CONNECT
  • What a fantastic AEO Awards last Friday; such a buzz and a brilliant afternoon all round. Thank you all for putting on such a fabulous event. What Else Events will be back next year with an even stronger case. For now, being a Finalist is a major achievement in such a competitive category.
    Tim Else
    Founder & Managing Director, What Else Events
  • It was lovely to see you and the team and we had a fantastic night thank you! Everything looked incredible and it was a great event to be part of. Thank you
    Becky Oldham
    Marketing Manager, NEC Group


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